BMW Group in China

The BMW Group was founded in Munich in 1916 as "Bayerische Flugzeugwerke AG” (Bavarian Aircraft Works). Currently it has 23 production and assembly plants in 12 countries with 106,000 associates worldwide. As the most successful and profitable manufacturer of premium automobiles and motorcycles, the BMW Group has achieved new record figures for sales volume and revenues for consecutive years.

The BMW Group clearly increased its sales by 3.5% in 2006. Worldwide, 1,373,926 automobiles were delivered. Sales of the BMW brand reached 1,185,049. 188,072 MINIs and 805 Phantoms were delivered. 2006 was also a great year for BMW Motorcycles, with sales reaching 100,064 units. In the first half year of 2007, 730,285 BMWs, MINIs, and Rolls-Royces were delivered, a year-on-year increase of 4.6%.

Persistence on the premium brands strategy is the basis for BMW Group’s success. The BMW Group covers the BMW, MINI and Rolls-Royce brands. The BMW Group is the only automobile and motorcycle manufacturer worldwide to operate with all its brands exclusively in the premium segments, from the small car to the absolute top segment. The BMW Group's brands each has a clear brand image, and the vehicles provide outstanding product substance in terms of aesthetic design, dynamic performance, cutting-edge technology and quality, underlining the company's leadership in technology and innovation.

BMW is the abbreviation of Bayerische Motoren Werke and in China is translated into Chinese “Bao Ma”. The BMW Group concentrated initially on the development and production of aero engines. The blue and white BMW logo symbolizes the rotating propeller, reflecting the early age of the BMW Group.

“BMW Group Region China” is one of the five regional sales divisions* within the BMW Group, responsible for all BMW Group activities in the Chinese markets (the Chinese mainland, Hong Kong SAR, Macau, and Taiwan).

* Altogether, the sales organization of the BMW Group now consists of the regions Germany, Europe, Americas, Asia/Pacific/Africa/Eastern Europe and China.

In 2006, the Chinese Mainland market still kept strong growth momentum with record sales of 36,357 units including 35,300 BMW cars and 1,057 MINI cars, among which locally produced BMW cars by BMW Brilliance Automotive Ltd. reached 22,550 units. Sales in the BMW Group Region China (Chinese Mainland, Hong Kong, Macau and Taiwan) also reached record of 44,710 units of BMW and MINI cars.

In 2006, Chinese Mainland continued to be the second largest market worldwide for BMW 7 series by selling 7,522 units, a 32% growth from 2005 (which delivered 5,700 units). BMW has taken more than 20% share of the high-end automotive market in Mainland China.

In the first half year of 2007, BMW Group has continued to grow quickly in Chinese Mainland. Sales were up 38% compared with the same period of last year, delivering 23,667 units of BMWs and MINIs. 22,891 units of BMWs and 776 units of MINIs were delivered. In the first six months, BMW Group Region China (Chinese Mainland, Hong Kong, Macau and Taiwan) delivered 28,327 units BMWs and MINIs in total.

宝马集团的悠久历史始于1916年，总部位于德国慕尼黑，在全球12个国家拥有23个生产和组装厂，员工总数达10.6万人。作为当今世界最成功和效益最好的高档汽车及摩托车生产商，宝马集团几年来连续创造新的销售及收入纪录。

2006年，宝马集团全球销量增长3.5%，共售出1,373,926辆汽车。其中BMW品牌汽车1,185,049辆；MINI品牌188,072辆；Rolls-Royce “幻影”共售出805辆。宝马摩托车的销售总量达100,064辆。2007年上半年，宝马集团在全球市场共交付客户730,285辆BMW、MINI及Rolls-Royce品牌汽车，同比增长4.6%。

一贯坚持高档品牌战略，是宝马集团成功的基石。宝马集团拥有BMW、MINI和Rolls-Royce（劳斯莱斯）三个品牌。这些品牌占据了从小型车到大型豪华轿车各个细分市场的高端，使宝马集团成为世界上唯一一家专注于高档领域的汽车和摩托车制造商。宝马集团的品牌各自拥有清晰的品牌形象，其产品在设计美学、动感和动态性能、技术含量和整体品质等方面具有丰富的产品内涵，证明了公司在技术和创新上的领导实力。

BMW是Bayerische Motoren Werke的缩写，在中文中被译为宝马。宝马集团在初创阶段主营飞机发动机的研发和生产。宝马的蓝白标志象征着旋转的螺旋桨，这正是公司早期历史的写照。

宝马集团大中华区是宝马集团全球五大销售区域¹之一，负责宝马集团在大中华区域市场（包括中国大陆、香港、澳门和台湾地区）的所有业务活动。

2006年，宝马集团在中国大陆市场的业务继续保持强势增长，销量达36,357辆，其中BMW汽车35,300辆，MINI汽车1,057辆。华晨宝马汽车有限公司生产的BMW汽车销量达22,550辆。2006年宝马集团大中华区（包括中国大陆、香港、澳门和台湾地区）取得44,710辆的销售纪录。